The Colorado Ethics in Business Alliance Mission Statement :

We strive to create a society where ethical business conduct is the accepted norm...

The mission of the Colorado Ethics in Business Alliance Organization is to promote ethical business conduct for the benefit of the workplace, the marketplace, the environment and the community. This is accomplished through education and by recognizing companies and individuals who maintain exemplary ethical standards. We are guided by the following values statement carrying out our mission with integrity, mutual respect, honor and fairness. We seek to inspire integrity and honor ethical behavior in business.

• We commit to putting exemplary ethical standards into action We educate the community on the role of ethics in business
• We seek to make the world a better, more compassionate place
• We respect diversity of opinion and the individual dignity of all who work in this endeavor
• We embrace partnerships with others who value ethical conduct as a business standard
• We honor the ethical codes that our partners use to guide and inspire them
• We believe that trust building is an important feature of all that we do

We believe that being ethical in business leads to profitability. We believe that it is CEBA's role to build a practical framework that will assist businesses in approaching ethical dilemmas that arise on a daily basis. We see ethics as a matter of conduct and choices made - an ongoing process. We recommend these basic elements be considered for this framework:

1. All stakeholders, including but not limited to employees, customers, vendors, stockholders, government and community, are treated in an unbiased and just manner;
2. Business decisions consider the interests of all who will be affected - future generations and those in other geographic areas, as well as immediate stakeholders;
3. Business activities consider the interests of all of earth's life forms.